Statuspage vs Instatus
These two products do the same job, so the comparison turns on one number: what a subscriber costs. Statuspage puts 5,000 subscribers behind a $399 a month plan and detects no outages at all. Instatus holds the same 5,000 for $20 and monitors 50 endpoints while it is there.
Pick Instatus if your subscriber list has outgrown the free or Hobby tier and you are paying a separate vendor for uptime checks. Stay on Statuspage if you need audience-specific pages where each customer group sees only its own components, or if your incident flow already runs through Jira Service Management or Opsgenie.
Side by side
Statuspage vs Instatus at a glance
| Statuspage | Instatus | |
|---|---|---|
| Billing unit | Subscribers per tier, plus team members | Subscribers per tier, plus team members |
| Free plan | ✗ 100 subscribers, 2 team members | ✓ 200 subscribers, 5 team members, 15 monitors |
| Entry paid tier | $29/mo, 250 subscribers | $20/mo, 5,000 subscribers |
| Price at 5,000 subscribers | ✗ $399/mo (Business) | ✓ $20/mo (Pro) |
| Price at 25,000 subscribers | $1,499/mo (Enterprise) | $300/mo (Business) |
| Built-in monitoring | ✗ none, integrate your own or use the API | ✓ 50 monitors at 30-second checks on Pro |
| SMS notifications | From Startup, $99/mo | From Pro, $20/mo |
| Private and audience-specific pages | ✓ separate price lists, from $79/mo and $300/mo | All page types on Business, $300/mo |
| SAML SSO | ✓ team-member SSO from Startup via Atlassian Guard | Business tier only |
| Atlassian ecosystem | ✓ native with Jira Service Management and Opsgenie | ✗ integrations, not native |
| Self-host | ✗ cloud only | ✗ cloud only |
| Best for | Teams inside Atlassian, or needing per-audience visibility | Teams whose subscriber list outgrew the cheap tiers |
Sources: Statuspage pricing · Instatus pricing · Atlassian docs on monitoring. Instatus figures are its yearly prices converted to monthly list at the 25% discount its page states. Compiled August 2026.
Where Instatus wins
The subscriber ceiling costs a twentieth as much
This is the whole argument, and it is a single comparison: the first Statuspage public tier that holds 5,000 subscribers is Business at $399 a month, while Instatus Pro holds 5,000 for $20 a month, $15 if billed yearly. Per subscriber that is about eight cents a month against four tenths of a cent. The gap is smallest at the low end, where 250 subscribers costs $29 on Hobby against $20 on Pro, so if your list is small this page is not worth acting on. It widens fast the moment a public incident pushes a few thousand people to subscribe.
Monitoring is included rather than assumed
Atlassian's documentation states plainly that Statuspage does no direct monitoring of your sites or servers, so somewhere in your stack there is a second bill for uptime checks. Instatus Pro includes 50 monitors at 30-second intervals with email and SMS alerts. For a small team that was paying for a page plus a checker, the consolidated bill often falls further than the headline price difference suggests.
The free tier is twice the size
Instatus Starter carries 200 subscribers, 5 team members and 15 monitors at 2-minute checks against Statuspage Free's 100 subscribers and 2 team members. That matters mostly for side projects and early startups, but it also means the first paid upgrade is triggered later.
Where Statuspage still wins
Audience-specific pages are the thing Instatus has not rebuilt to the same depth. Statuspage sells per-audience visibility as its own product from $300 a month: you define groups, and each customer sees only the components they are entitled to see. If you are a vendor whose enterprise customers each have their own tenant and their own contractual uptime language, that granularity is the feature, and losing it is not a saving.
The pricing model also flips in one real case. Statuspage's public tiers include generous team-member counts at every step, 25 on Business and 50 on Enterprise, with SSO from Startup up through Atlassian Guard. A large operations org with a modest customer mailing list, say 40 responders and 800 subscribers, is a shape where the Statuspage tier that fits is not obviously worse value, and where Instatus Business at $300 a month would be bought mainly for its SAML SSO rather than its subscriber ceiling.
Migrating Statuspage to Instatus
The path most teams take:
1. Inventory first. Export components, component groups, incident history and metrics through the Statuspage API. Check specifically for audience-specific visibility rules and any custom HTML or JavaScript on a Business-tier page, because those are the pieces with no direct equivalent.
2. Rebuild the page and point your monitors at it. Recreate components, then decide whether Instatus monitors replace your existing checker or merely feed the page alongside it. Anything that posts to the Statuspage API needs its endpoint and token swapped.
3. Run both for one billing cycle. Keep the old page live and linked, announce the new one in an incident update and in-product, and let subscribers re-opt in. The overlap month costs you both bills; budget for it rather than rushing the cutover.
4. What does not move. Confirmed email and SMS subscriber lists, in practice, do not transfer, and neither does your uptime history as displayed. Screenshot or export the numbers you quote in contracts before you cancel, because the old page disappears with the subscription.
Common questions
FAQ: Statuspage vs Instatus
Is Instatus really 20 times cheaper than Statuspage?
At the 5,000 subscriber mark, yes. Statuspage Business is $399 a month and is the first public tier that holds 5,000 subscribers; Instatus Pro holds 5,000 for $20 a month, or $15 billed yearly. That is a ratio of roughly 20 to 1 for the same ceiling, and Instatus also includes 50 monitors at 30-second checks, which Statuspage does not offer at any price. The ratio narrows at the bottom of the range: at 250 subscribers Statuspage Hobby is $29 a month against $20, so the saving there is a few dollars, not a rewrite of your budget.
Can I import my Statuspage subscribers into Instatus?
Components, incidents and page structure move over without much trouble, and the Statuspage API can export what you need. Subscribers are the exception. Email and SMS subscriber lists are confirmed opt-ins, so bulk-loading them into a new vendor without re-confirmation is both a deliverability risk and, in many jurisdictions, a consent problem. Plan to run both pages for one billing cycle, link the new page from the old one and from your product, and let people re-subscribe. Assume phone-number subscriptions do not transfer at all.
What does Statuspage do that Instatus does not?
Two things stand out. Audience-specific pages, where each customer group sees only its own components, are a first-class Statuspage product starting at $300 a month, and nothing in Instatus models per-audience visibility with the same granularity. Second, if you already run Jira Service Management or Opsgenie, Statuspage inherits that integration and the Atlassian identity and admin layer, including team-member SSO through Atlassian Guard from the Startup tier up. Replacing it means wiring those flows yourself.